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손흥민 선수 - AIA 싱가포르 브랜드 홍보대사에 임명 ··· 싱가포르 국민들의 건강 증진을 목표로!

by 인포식신 2023. 1. 14.
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손흥민 선수 - AIA 싱가포르 브랜드 홍보대사에 임명 

 

토트넘은 공식 홈페이지를 통해 손흥민 선수가 1월 13일 스폰서 AIA 싱가포르의 첫번째 홍보대사에 임명되었다는 소식을 알렸다. 

 

 

AIA Singapore appoints Heung-Min Son as its first brand ambassador | Tottenham Hotspur

AIA Singapore has today announced Heung-Min Son as its first Singapore brand ambassador.

www.tottenhamhotspur.com

 

올해의 아시아 축구선수로 7번이나 선정됐고, 아시아 축구선수로는 최초로 프리미어리그에서 골든 부츠를 수상한 인물로  싱가포르인들에게 더 건강하고, 더 오래 살고, 더 나은 삶을 살 수 있도록 하기 위해 AIA 공식 스폰서의 10억원 운동의 일환으로 브랜드 홍보대사에 임명했다고 한다. 

 

손흥민 선수가 내재하고 있는 신체건강, 동기부여, 정신건강 이 세가지의 핵심적인 면들이 싱가포르인들에게 보다 많은 영감을 가져다 줄 수 있을 것이라고 확신한다고 이야기하고 있다. 

 

AIA가 토트넘의 공식 스폰서(유니폼 부문)가 된 것은 10년전인 2013년도부터다. 10년동안 한 브랜드와 함께 한다는 것이 결코 쉬운 일이 아니다. 

 

아시다시피 토트넘의 멤버는 각 나라의 대표선수들만 모아놨다고 해도 과언이 아니다. 그 정도로 유명한 선수들이 많은 토트넘이 아시아 투어를 할 때만해도 AIA 브랜드의 가치는 차고도 넘친다고 볼 수 있다. 

 

이번 AIA 싱가포르 홍보대사 임명된 손흥민 선수는 "많은 가치관과 인생관은 부모님으로부터 물려받았고, 목표를 위해 해낼 수 있는 영감을 주었기 때문에, 신체적, 정신적 건강을 유지하면서 좋은 팀플레이어가 될 수 있는 것이 소중하고 중요하다"고 말하면서 "이번 AIA 싱가포르의 첫 번재 대사에 임명되어 영광으로 생각한다"고 소감을 전했다. 

 

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<토트넘 홋스퍼 공식 채널 포스트 원문>

 


AIA Singapore appoints Heung-Min Son as its first brand ambassador

 
Appointment promotes holistic wellness among Singaporeans
 
AIA Singapore has today announced Heung-Min Son as its first Singapore brand ambassador.
 
Son is a seven-time Asian Footballer of the Year and last season became the first Asian player to win the Premier League Golden Boot. His appointment comes as part of the AIA One Billion movement which aims to engage a billion people across the region to live Healthier, Longer, Better Lives by 2030.
 
As AIA Singapore’s brand ambassador, Son will inspire Singaporeans to live better every day by promoting holistic wellness in three key aspects – physical health, motivation and mental health as well as financial health – with the aim of championing AIA’s brand promise of enabling the Singapore community to live Healthier, Longer, Better Lives.
 
“Recognised as one of the greatest ever football players Asia has produced, Son is an icon and inspiration for many. His journey with football highlights his talent and personal values of self-improvement, grit, and determination. His values and current journey as a professional footballer to never settle for status quo is parallel to AIA Singapore’s constant pursuit to better support customers to live better by achieving holistic wellness. Together with Son, we look to create greater positive impact in the lives of Singaporeans in 2023 and beyond,” said Melita Teo, Chief Customer and Digital Officer, AIA Singapore.
 
“Many of the values and my outlook on life is imparted to me from my parents. As a child, they always inspired me to better myself in all I do, and if I wanted to be the best football player I could be, I would have to outdo myself by being in the best physical and mental health while also respecting others. To this day, I hold these values dearly that a good frame of mind, a healthy lifestyle and being a team player are important. I am honoured to be the first ambassador for AIA Singapore as we take steps to motivate more people to achieve holistic wellness together,” said Son.
 
With Son’s appointment, AIA Singapore reaffirms its commitment in enabling Healthier, Longer, Better Lives for Singaporeans by engaging communities in Singapore through active living, conveying the values of teamwork, discipline and sportsmanship as well as how people can care for their physical health, mental health and financial health holistically, to positively impact lives.
 
Son will play a key role in championing AIA Singapore’s upcoming initiatives in the calendar year, to demonstrate the importance of holistic wellness to achieving a Healthier, Longer, Better Life. These will include activities for customers, AIA insurance representatives, corporate partners as well as employees of AIA Singapore.
 
AIA Singapore has been a long-standing partner of Tottenham Hotspur as the Club’s Global Principal Partner. Last year, AIA Singapore and Tottenham Hotspur jointly launched the Grant-a-Wish with AIA Better Lives Fund – a fundraising initiative to raise funds for children, youths and their families in need. Proceeds went towards supporting beneficiaries of the AIA Better Lives Fund through Community Chest, which included AIA Singapore’s adopted charity partners – Children’s Wishing Well to provide nutritious meals for the young children, supporting their education and helping them to realise dreams through professional qualifications in non-academic areas. For VIVA Foundation, the donations funded cancer research projects to create advanced treatments to save lives of children with cancer, curate programmes that offer holistic care for survivors to do well after treatment and enable better medical facilities. The funds raised also went to the Tottenham Hotspur Foundation.
 
They also brought back the popular AIA Kids’ Football Clinics in November, 2022, after a two-year hiatus as an extension of the Grant-A-Wish campaign. With support of Tottenham Hotspur Development Coaches, Shannon Moloney and Jerome Barker, and coaches from the Football Association of Singapore (FAS), 500 children had real-time experiences on the pitch and underwent exciting rounds of drills and mini tournaments. The football clinics encouraged children to lead active lifestyles and instilled the important ethos of sportsmanship and determination, while also raising funds for the AIA Better Lives Fund. 100 per cent of the total proceeds raised through registrations went to the Children’s Wishing Well.

 

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